Consulting & Strategy · ZS Associates

Early Adopter Detection

60% of the 1,000 physicians I flagged prescribed within 6 months.

The stakes

A BioPharma client was launching an HIV therapy into a pool of 100,000 physicians.

The job

Find the physicians most likely to prescribe early, and turn that into the launch strategy.

How

  1. 01

    Data

    Combined secondary data (claims, Rx history, patient mix) with primary physician research.

  2. 02

    Model

    Built an early-adoption model in Python that scores every physician.

  3. 03

    Target

    Picked the top 1,000 of 100,000 and built the launch strategy around them.

  4. 04

    Validate

    60% of them prescribed within 6 months of launch.

60%
Prescribed within 6 months
1,000
Early adopters identified
100K
Physicians scored by the model