Platform PM · Prezent.ai

Reading the Heatmap

One heatmap, one button move: search-to-download up 50%.

The stakes

Product decisions ran on qualitative feedback alone: no funnels, no behavioral data, no shared source of truth.

The job

Build the analytics foundation from scratch, then turn it into product decisions, starting with search-to-download.

How

  1. 01

    Instrument

    Designed the event taxonomy; set up Matomo (events, heatmaps), Amplitude and QuickSight as one source of truth.

  2. 02

    Spot it

    The big Download button sat below the fold at default zoom; users clicked a small top-right icon instead.

  3. 03

    Act

    Redesigned the slide page to put download where users already looked.

  4. 04

    Result

    Search-to-download ratio rose 50% right after the change.

  5. 05

    Operate

    Weekly roadmap reviews and quarterly planning with the CPO ran on the data.

+50%
Search-to-download ratio, right after the change
3
Analytics platforms, one source of truth
Weekly
Roadmap reviews with the CPO, run on the data